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ABOUT US

Who Are we?

Bold n Italic the latest brand from the house of Chandrani Pearls. Chandrani Pearls is the leading pearl and silver jewelers in India, with over 35 years of delightfully serving customers.

While Chandrani Pearls is undoubtedly the leader in pearl jewellery, we wanted to create a product range that would appeal to the youth of India. A product range that captures the essence of fashion in its truest form.

Over the years we have invested in technology and manufacturing and created a state of the art facility creating some of the finest quality jewellery. We invested in people and groomed some great and fun designers. Our designers have created a synergy with Chandrani Pearls and Bold n Italic and have been able to create some unique and fun designs that form the basis of Bold n Italic.

Chandrani Pearls was founded by Mr. Kuldip Nayar, who had a vision and saw a need that could be serviced by good quality products. We developed our capabilities and slowly grew to become a name to be recognized with in India.

His son Nisheeth Nayar has taken the brand forward, and is looking at making the brand available to women across India. Bold n Italic is a thought that originated when Nisheeth was discussing the needs of the younger customer, and realized that we have the skill set, the vision, the production capability and the designers who can help us reach out to the younger audience.

Deepa Nangia Nayar is the lead designer of Chandrani Pearls. Having understood design and metal behavior from the GIA, and teaching herself the finer points of design though her real life experiences, she has designed nearly all the designs of Chandrani Pearls. It is her vision and creative outlook that has allowed us to curate a range of jewellery for Bold N Italic.

Deepa is backed by some excellent designers who understand her vision and help her bring it to life.

While we are a family business, we always appreciate that it is the people who make the business, and we have been fortunate to have people working with us who share our vision, and help us work to achieve it. Be it in the customer satisfaction end to the order coordination.

We present Bold n Italic and hope that you will love wearing the designs as much as we enjoyed creating them for you.

Why You Should Buy From Us

Bold n Italic is known for its unique and trendy designs. We have a strong belief and core values that make our identity

Never compromise on quality
  • We have always prided ourselves on providing the best quality product in the market.
  • We have a state of the art manufacturing setup, with modern equipment, to give the best quality products to our customers
  • We employ the latest CAD CAM technology bringing our designs to life

Competitive Pricing
  • We ensure that our pricing stays competitive, allowing our customers to shop with us with confidence, knowing that they have got the best price possible.

Stylish Designs
  • We have an amazing design team that creates new designs on a daily basis. Our designs have depth and soul and we try to get inspired by different aspects of our daily life. We use conventional sketches, and then convert them to computer CAD designs to provide a flawless finish to the jewellery.

Social Responsibility
  • Design with purpose, this is our vision. We want our designs to leave a positive impact on our world in any small way we can. We try to minimise our carbon footprint as must as we can.
  • We believe in supporting the local artisans and their skillset. All our jewellery is made in West Bengal by local artisans.
  • We have a skilling program in which we teach young artisans the trade, and at the same time we pay them a stipend for the work they do. When they learn the skill, we either employ them, or find a placement for them.